New London artist Bobii Lewis has been hailed as one of the UK’s most exciting up and coming talents, working with a range of recognised artists from the urban scene such as Joe Black, Fearless DukuMan and Young Don to stamp his mark on the UK music industry. A rapper, producer, singer/song writer and actor, there is truly no limit to his skills. Bobii has already been tipped by Radio 1 DJ Reggie Yates as one of his favourite new artists and has spent two weeks as a featured artist on Channel AKA’s ’music of the week’.

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Hailing from North East London, Bobii officially hit the scene in January 2011 with the release of The Invasion Mixtape. A mini tour followed, with performances across the UK at live events including The Sunday Show, Flavour Mag Live, Something For Sundays, Sunday Night Live and The Cosy Show. Bobii then moved onto his second Mixtape, with the release of  The Mashup EP Mixtape and the subsequent Mashup Campaign which saw him release a new video online for each song every two weeks, gaining an impressive 370,000+ views on his official YouTube channel.

Bobii has since been interviewed on numerous radio stations including BBC Radio 1Xtra’s ‘CJ Beats Soundcheck Show’ and Choice FM’s ‘DJ Woody Show’. With performances at Bigga Fish at XOYO and The O2 supporting Rick Ross under his belt, 2012 has been Bobii’s biggest year yet.

So Bobii is now ready to step out on his own with a new track simply titled Grenade produced by Calvin Kooley Puckett and Kelby Clarke who between them have worked with artists such as Lil Wayne, Jamie Foxx, R. Kelly, Snoop Dogg and P Diddy. The single has complimented Bobii’s recent role as a frustrated youth ‘caught in the system’ in a short film set to premiere at BAFTA in October 2012. Bobii’s role in the short is channelled into the Grenade music video where he appears as an angry youth who’s frustration is depicted in the video with the help of special effects transforming half his face into a Freddy Krueger type character alongside Pauline Pearce who plays the ‘firm hand’ needed to control today’s youth movement. The video has been directed by director Quason Matthews who is responsible for Dot Rotten’s Overload and Sneakbo’s Sing For Tomorrow featuring L Marshell, amongst others.

Pre-order ‘Grenade’ {includes two remixes) on iTunes now

Follow @BobbiLewis on Twitter